Design Manual
Our global branding
The logo is the most important element of a company’s visual appearance. The development of our logo and brand identity is particularly impressive in how much it reflects the spirit of the times and brand awareness. In order to continue to take into account our increasing global recognition and our success, it is important that our design elements all come from a single source. Therefore, on the following pages we have set out some guidelines for the correct, generally applicable use of our logo. Although this manual cannot cover all situations where our logo is used, it illustrates the basic principles and ideas.
Logo
Full-color logo (Standard)
The logo is the central element. It consists of the colors red and white. It has a white outline, which provides the necessary contrast on non-white backgrounds. In general, the full-color version is preferable to the black and white version. The shape and colors are firmly set and must not be changed. Our trademark should be placed on all colors from the brand spectrum, as well as on all photos. Our current logo is registered under international trademark law.
White outline
If the background is not white, the logo needs to have a white outline.
Black-and-white logo
These variants are only used for black & white printing.
File formats
The logos are available as vector graphics (EPS and PDF) for professional print products. This format is suitable for easy scaling to any required size. For use in office applications JPEG or PNG (transparency) format.
Color
Our company colors
The blue, red and white logo is LIQUI MOLY‘s trademark and has a high recognition value. The main colors have been defined for all print and web applications. There are separate color schemes for special product areas, which are explained on the following pages.
Meguin red
Application: Logo, areas
CMYK: 0/100/100/0
RGB: 226/0/26
HEX: #e2001a
RAL: 3020, Verkehrsrot
Pantone: 185 C
HKS: 13
White
Application: Logo, areas
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #ffffff
RAL: 9010
Black
Application: Text, areas
CMYK: 0/0/0/100
RGB: 0/0/0
HEX: #000000
RAL: 8022
Pantone: Black C
HKS: 88
Typography
Corporate typeface
Meguin’s corporate font is called FUTURA NEXT. Its typographical orientation is striking, straightforward and serious. Our corporate font supports the diverse character of our brand with its different font styles (regular, medium, bold, etc.) and characters (accents, special characters, etc.).
Writing guidelines
The correct spelling is “Meguin” and is derived from the registered full brand name of our company Meguin GmbH & Co. KG Mineraloelwerke. The spellings Méguin, MEGUIN or MÉGUIN are incorrect and should not be used.
It is often not so easy to use consistent spellings. But in addition to the stringent visual appearance, these are an important component in conveying homogeneity, authenticity and professionalism in communication. Text characterizes the identity and image of our company. Our language will only be coherent if we maintain a common, customer-oriented style on advertising materials and websites, as well as in letters and e-mails. So make sure that your correspondence is as clear, comprehensible and friendly as possible.
This overview offers you a few building blocks, rules and tools for handling our language - so that as a brand and as a team we speak with one voice.
| Spelling company name | Meguin |
| Address coordinates | The following spelling rules according to DIN 5008 are decisive for the uniform spelling of our address elements:
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| Address block spelling(International) | Meguin GmbH & Co KG Mineraloelwerke Rodener Straße 25 66740 Saarlouis GERMANY Phone: +49 6831 8909-0 Fax: +49 6831 8909-59 E-Mail: info@meguin.de www.meguin.de |
| Product names | The spelling of our product names is basically based on the product name in our System. Examples:
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Designation of origin
Oils of Germany
If a slogan is to be used, then use this one: “Oils of Germany”. Other slogans or designations of origin are not permitted.
Meguin Media Center
